Because of our partnership with Disneyland in Southern California, we had a unique opportunity to support our Anaheim hotels at the start of fall and low season by creating an exclusive limited time offer that was fully funded by Disneyland for Hilton hotels only. The LTO gave guests who booked this offer a 5% Disneyland ticket discount + a Disney dining gift card. With a paid media budget of less than $2000, in less than 2 weeks, the offer was stood up and was live for only a month. During that time it drove more than 2.5M impressions through earned media and was picked up by over 20 outlets and 6 top affiliate publishers and drove over 7K incremental visits to our website along with attributable revenue (over and above the nearly revenue driven by the evergreen Disney offer that has been live since April).
