Led, set-up, executed and managed this exculsive partnership with The Magic Castle from May 2019 - April 2020. This private club is only open to members but through this partnership, Hilton guests were also able to make a reservation. This partnership was supported by PR only and was designed to be an "insider's secret" without any advertising or external marketing. As a result, this partnership was featured in several major publications with over 30M+ earned media impressions and the partnership was featured for the Hilton Honors Points campaign with the band, Portugal, the Man.
The Magic Castle landing page on Travel.Hilton.com
The Magic Castle exterior
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