Launched to support Hilton's “Stop Clicking Around” marketing message on a hotel-level, I was responsible for creating, managing and executing this campaign through social media in EMEA. Inspired by the popular “Ice Bucket Challenge," hotels challenged one another to do something extra special for guests that booked direct. The campaign strategically matched hotels by top source markets to drive exposure in key markets. Surprises included F&B amenities in the room, room service, invitations to attend masterclasses with chefs and bartenders, upgrades and spa treatments. In total, 17 hotels in 14 markets participated over the course of 4 months with a budget of less than $2k reaching 890k people.
Hotel surprise and delight themes for social media.
Example socila media post by hotel
Example socila media post by hotel
Hampton Inn London Waterloo guest amenity
Guest feedback and engagement
Hilton Amsterdam guest amenity
