Based on the premise that everyone deserves a free cup of coffee, even really annoying people, Dip-a-Drip was created to help 7-Eleven celebrate National Coffee Day. This event combined both live action and virtual gaming as players from around the world were given the ability through a Facebook app to actually dunk personalities on-location at Washington DC's union square. As account executive, I served as the liaison between the agency, client and 3rd party vendor as well as managed the creative execution and approvals and supported the on-site activation on September 29, 2011. The campaign resulted in an increase in social fan engagement on Facebook and Twitter with stores seeing a 43%+ WoW increase in sales.
7-Eleven Facebook app
Dunking Booth
Outside Union Station in Washington DC
Free coffee lines outside Union Station in DC
First person game play view
