VCA has been the ideal partner for Hilton’s California destination recovery with a reach of nearly 11.5B a year. Through this partnership, we are able to elevate Hilton beyond traditional digital media and create authentic engagement through bespoke, ownable content with an exclusive relationship running from May 2021 – February 2022 in VCA’s largest and most integrated partnership ever. Locals is a brand new, custom campaign that is, sponsored by Hilton. This program capitalizes on the trend of local travel and gives a voice to a variety of businesses and unique players that make up our destinations but also allows us to elevate our hotels and our team members on a very personal level. Locals features 26 Californians, including 6 Hilton Team Members. YTD, this program has generated over 5.8M+ impressions.
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